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Destination Marketing Organization
CDs 
(Scroll down for Referrals and Benefits Analysis)

Does Your Organization Spend More than $10,000 a Year on Printing and Mailing Directories, Guides, Brochures, and Other Print Projects?

If the answer is yes, many of the below benefits will help your organization achieve its 2010-2011 business goals, just as they did with the Snohomish County Tourism Bureau! 

Give your target audience the perfect promotional piece they will keep!  All else being equal, it's better to give a physical, tangible promo item (a pen with your organization's name and logo, a business card, a coffee mug, etc) as opposed to just hoping that your audience will find your virtual information on the web. Push vs pull.

Our multimedia CDs update themselves automatically each time they are used!  Our patent pending technology, just recently published by the U.S. Patent and Trademark Office, enables our multimedia CDs to seamlessly update themselves with your latest information each time they are used - text, pictures, PDFs, video and more - to present users a fresh and enjoyable interactive experience each and every time!  They can also include up to an hour of regular music when played in a car or home stereo to add additional entertainment value.

Our DMO clients partner with us to increase their productivity, save time, save money, increase revenues, capture leads, gather customer information, boost website traffic, eliminate over-production and inventory worries, fulfill government required green mandates and provide improved service to their communities by inspiring more visits and putting more 'heads in beds'; keeping them constantly engaged with a self-updating tangible resource they will read, listen to, watch, easily carry and always keep!

*      INCREASE bookings, RSVPs, calls, emails and site visits.  Ask us how we increased a similar non-profit organization’s annual results by 700% within just two months.

*      REDUCE COSTS up to 50% or more without cutting corners or sacrificing value:  Decrease and/or eliminate traditional printing and mailing expenses associated with bulky visitor’s guides, meeting guides, group tour guides, directories, catalogs, brochures, forms and other large print projects. Avoid incurring production and postage costs related to year-over-year obsolescence and re-publications.

*      OFFER AND ACCOMPLISH MORE  Using our patent-pending technology, add new channels of communication while providing a higher quality service and product to clients  ●  Produce and distribute more/multiple publications for the price of one  ●  Add limitless pages of content and ad space without increasing your costs   Stop worrying about print cycles, production deadlines, page number, size and weight constraints   Enjoy unlimited updates with the ability to edit any portion of your publications, anytime, with your latest multimedia information - text, pictures, PDFs, video and more - to present your clients a fresh and enjoyable experience each time they use them   Instantly add new members and advertisers when they decide to come on board, search/edit/update their content anytime, block/remove at will    Maximize your control on your publications while minimizing dependence on contractors  ●  Eliminate time loss - have your updates reach your target audience instantly, as opposed to going through laborious print cycles each time   Keep your audience constantly engaged with a self-updating tangible resource they will read, listen to, watch, easily carry and always keep! 

*      GO GREEN! Save trees, reduce your carbon footprint and enhance your printing with a new alternative medium, completely biodegradable and up to 100% paper recyclable. Your target audience will appreciate, keep, and respond much easier and more so compared to paper - and they can always print it themselves or request a hardcopy if they really want!

*      TRACK RESULTS with insightful and detailed tracking information. Monitor how many people make business decisions (phone calls, emails, website visits) owing to your marketing and communications.

We firmly believe that this revolutionary marketing solution will benefit you and your organization with its proven value add -  so much so that we guarantee to help you achieve similar success or we will give you a $5,000 gift for your trouble. 

Imagine what this could do for you!  We are now sharing this opportunity with organizations all across America.  In fact, we are in touch with many of the top DMOs, tourism bureaus and other associations and are in the process of arranging to show this in their management meetings.  We would love to arrange a phone or coffee introduction to make sure you also see this important information.  Please call us at (800) 605-1782 or email us at cleversolutions@imaginecds.com and we will be more than happy to share with you additional facts and details to help you explore this opportunity, while providing client testimonials and referrals.

Sincerely,

 

"Thanks to technology, change has never been so easy - or so cheap" Wall Street Journal, 2009


July 1, 2009
To:  Washington State Destination Marketing Organizations
From:  Amy Spain, Executive Director, Snohomish County Tourism Bureau
Date:  July 1, 2009
Subject: Referral  - ImagineCDs.com

To my colleagues around Washington State,

I have had the pleasure of working with Tolga Ural, Imagine CDs.com, to create a new meeting facilities guide and packaged travel guide for the Snohomish County Tourism Bureau.  As we developed our board goals for 2009, one of the objectives focused on using cutting edge technology as a marketing tool to increase tourism to Snohomish County. 

Printed pieces are out-of-date practically from the moment you print them.  While many companies still use and rely on printed pieces, we found that more and more of our event planners and packaged travel companies were gravitating to electronic media for their searches and planning purposes.  While at trade shows, we would present both CD’s and printed guides and found that we brought back the printed guides and the CD’s were gradually becoming the media of choice.

Enter ImagineCDs.com.  I met with Tolga last year and that meeting planted the seed of change.  His patent-pending technology allows for a user-friendly experience for the event planner, and an updateable collateral piece for the Snohomish County Tourism Bureau that does not require ‘throwing out the old’ piece; saving money, providing updated information to the event planner without a new print run, and was a green initiative.  This does not replace our online presence, but augments it.  We will launch this new CD at the upcoming Meeting Professionals International Western Education Conference in early July.   I would be happy to discuss my experience working with Tolga with any of my colleagues.  Please feel free to contact me.

Best regards,

Amy Spain
Executive Director
Snohomish County Tourism Bureau
(425)348-5802, extension 11
(888)338-0976
amy@snohomish.org
www.snohomish.org

 


How will this Benefit Your Organization?  Our DMO clients partner with us to increase their productivity, save time, save money, increase revenues, capture leads, gather customer information, boost website traffic, eliminate over-production and inventory worries, fulfill government required green mandates and provide improved service to their communities by inspiring more visits and putting more 'heads in beds'; keeping them constantly engaged with a self-updating tangible resource they will read, listen to, watch, easily carry and always keep! 

In order for us to make best use of your time, please take a moment to review the below 'out-of-the-box' considerations to see how big of an opportunity we have to share the same benefits with you!

Q1: How many separate/unique print publications does your organization produce? (eg: travel planner, meeting planner, tourism guide, directory, maps, etc)
one     two    three    more than three 

Q2: How many copies of these separate/unique pieces do you print in total, cumulatively, over a year?
1,000 to 10,000    10,001 to 25,000   25,001 to 50,000   50,001 to 100,000    over 100,000

Q3: Understanding that you may be printing various amounts of different publications, how much would you stand to save if you could print/combine some or all them all for the price of one?
save 50% (combine 2 publications)  save 67% (combine 3)  save 75% (combine 4)  other:

Q4: Once you decide to update or re-issue your printed guide, how much time does it take before it's in the hands of your community and the intended target audience?
months    weeks     days    seconds

Q5: How do you accommodate a member/participant (hotel, business, other) if they miss the print production deadline?
re-issue an updated guide     have them miss the upcoming guide and wait until the next print cycle

Q6: How do you deal with print correction/edit/update requests from your member/participants, or those of your own? How do you handle a member/participant or advertiser's business closure or payment default?
re-issue an updated/corrected guide     wait until the next print cycle to add/remove/update at that time

Q7: How often can you accept new advertisers to appear in your current guides?
yearly    monthly    anytime I want  

Q8: Do you have a page number, size, or weight constraint, owing to printing restrictions and/or postage fee worries?
yes    no      If yes, what is it?

Q9: How much control would you prefer to have over your publishing while minimizing dependence on contractors?
ok as is    would prefer to maximize control and be more independent of print houses, distributors, others

Q10: If money was no object, how much more content and/or advertisement would you consider adding over time?
as much as I choose to, in line with client demand and revenue opportunity    none   

Q11: If money and time were no object, how often would you edit/update your guides/publications over a given year?
every couple of months    monthly, maybe more     weekly, maybe more    as needed     never 

Q12: How much do your separate/unique pieces cumulatively weigh when mailed all together?  ounces
How much money do you invest in mailing and postage for one-off mailers and bulk mailing of your printed publications?  $US /year. If you could reduce/avoid these costs, would you consider re-investing them in publishing more guides/publications? yes     no   

Q13: Is going green, reducing your organization's carbon footprint, and reducing unnecessary paper usage a consideration in your community's eyes?
yes     no   

Q14: How happy are you with your ability to track/trace each and every website visit, email and phone call your printed guides generate for you and your community of participants and advertisers?
completely happy - we track everything    could be happier - would like to track more   

Q15: Please describe what you enjoy the least about your print publications. What other constraints and difficulties are you faced with?  If you had a magic wand, what would you like help on, do more of, less of, or differently?
When would you like us to contact you to address any questions and to provide further information? 
Please share your contact information below (name, email, phone, organization)
:
   

Thank you for your submission! 

Go Beyond Traditional Marketing!  Enhance your marketing message with measurable effect and proven end-results! Please call us for a complimentary analysis today at 1-800-605-1782  or email us at cleversolutions@imaginecds.com


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