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What You Get:  ROI - A Comprehensive Marketing Program that Generates Revenue

Simply stated, what you get is an elegant music CD bearing your business logo and messaging across its covers, CD face and inside booklet, which then also doubles as a fully customized interactive promotional and informational guide, further sponsoring your business when played on a PC or Mac.

By giving this "gift of music", you will successfully deliver your marketing directly and effectively into your target market's homes and offices, with an innovative turn-key solution that outperforms, outlasts and undercuts traditional advertising methods. The fact is that while brochures and cards get thrown away, people hold on to our CDs - and alongside with them, your marketing message.

Our clients are delighted with the results, and we're receiving nothing but overwhelming positive feedback, owing to the high ROI and flexibility of our product, where the only limitations are those of the imagination.

With this business proposition, we specialize in helping you promote yourself using cutting edge marketing - namely, by harnessing the universal appeal of the music industry, and combining it with the proven benefits of enhanced CD computer technology and customer focused target marketing.

Our overall goal is to become part of your increased success in generating more customers and revenue for your business. In line with this, we guarantee that your insignia will make its way directly into your target market's homes, offices, dining rooms and bedrooms - and stay with them for years. 

 

A. Our Marketing Product: IMAGINE CDs - Part Music, Part Print & Interactive Media Marketing

We custom-design and deliver your own unique promotional multimedia CD, with all the trimmings from A to Z, including the following:

·    30 to 60 minutes of the finest quality music (as found on Amazon, Tower Records, Barnes&Noble, CDBaby, etc), that will be kept and played on home and car stereos as a regular music CD, plus, versions  of the same music that will play on PCs, Macs, and other digital music devices.

·    Innovative interactive multimedia content promoting your business, for PCs and Macs - using text, graphics, flash animations, short movies, links to your emails and other websites, offering customer incentives, rewards, promotional items and events, calendars, and more.

·    Fully customized CD graphics and text - front and back covers, inside tray cards, CD face. Inside tray cards can be made to fold open to 4, 6, or 8 pages, providing you ample print messaging space, as illustrated below.

       jewel box= ++  or or

·    24-7 real time email job status and support

·    Free Barcodes, free CDBaby Distribution, free Shrinkwrapping, free Clear or Black Trays

·    Film setups and email PDF proofs

·    Highest quality optical discs in the World (see details below regarding our ISO 9002 quality assurance and other guarantees)

·    Free Shipping

 

You will receive your professional grade promotional CDs within three weeks of your final green light and approval of the final draft version.

Example Project:  The Columbia Tower Club's 4th Annual James Bond Monte Carlo Casino Night and Silent Auction Benefiting the Make-A-Wish Foundation and Rise N' Shine:

This CD features the Best James Bond songs, offering our  a unique, one-of-a-kind limited edition collector’s item that the recepients will keep and cherish indefinitely for their active support of the two charities.

(01) Dr. No/The James Bond Theme (Original Version)

(02) From Russia with Love/From Russia with Love

(03) Goldfinger/Goldfinger

(04) Diamonds Are Forever/Diamonds Are Forever

(05) Live and Let Die/Live and Let Die

(06) For Your Eyes Only/For Your Eyes Only

(07) Goldeneye/Goldeneye

(08) Tomorrow Never Dies/Tomorrow Never Dies

(09) Die Another Day/Die Another Day

(10) James Bond Theme (Symphonic Version)

 

This CD also includes a multimedia guide to be played on a PC or Mac. It incorporates an animated flash intro and event invitation, information about the two charities, detailed promotional information about close to 50 different companies, sponsors and donors, who are offering 23 separate exclusive reward and benefit incentives that can be printed off the CD, a photo gallery, direction and contact information, and more. The CD also provides the opportunity for its recipients to donate to these charities.  ***Click here or on the CD to experience its multimedia component now!***

 

Example Project:  Harry is a wedding photographer, for whom we put together the below CD. Among other advantages, it helped him share with his rich library of his portfolio with prospective new customers, and saved him time by proactively educating his customers about his pricing structure and specials, instead of having to re-iterate them from scratch to each and every undecided customer.

    Click here to to see the intro movie we designed for Harry and imagine its impact!

 

We adhere to providing you and your customers the highest standard CDs for repeat use and enjoyment to last a lifetime.  With our CDs, we provide:

·    ISO9002* certified manufacturing for professional quality and reliability.

·    Fast turnaround and low prices compared to any other ISO certified CD-ROM manufacturing, CD-R duplication and CD-ROM replication facility in North America.

·    Best quality shrink-wrapping and jewel-casing.

·    Multi-color inside booklets with highest quality DPI printing.

With IMAGINE CDs, you receive optical discs and packaging-related products from our certified ISO replicator, and you are instantly assured of professional-grade optical discs with the finest quality LBR transfers to glass possible. As a default IMAGINE CDs exclusively uses ISO and certified discs in our projects. As an option, typically on orders above 10,000 units, a non-ISO plant may be specified to maximize savings to the client.

We incorporate ISO replication for these beneficial reasons:

·     Maintain Sony and Phillips stringent guidelines

·     Free single-speed glass transfers on orders of 1000 and up on request

·     Ensure 100% compatibility with all CD, CD-ROM, DVD and SACD optical disc players worldwide

·     Fast accurate returns and RMAs in case of defects.

·     Bug reports within 24 hours on all submitted masters to production

 

    *  What is ISO9002? ISO is an abbreviation for International Standards Organization. ISO helps protect the consumer in the global marketplace by ensuring not only a high level of quality of the manufactured product but also helping to enhance customer satisfaction by creating a customer-focused environment which invites complaints and commits to resolving them while simultaneously enhancing the organization's ability to improve its product or services and customer service. Standards are documented agreements containing technical specifications or other precise criteria to be used consistently as rules, guidelines, or definitions of characteristics, to ensure that materials, products, processes and services are fit for their purpose.

 

B. Our Marketing Services: Financial Analysis & Consulting - Helping You Make the Best Decisions

When is more really more?  Naturally for a business that interacts with hundreds of thousands of paying customers annually, the consideration of the minimum and maximum limits of CDs needed, with what messaging, is critical.

If we go below that minimum, ie if we deploy too small of an amount of CDs, the marketing campaign will be ineffective with little measurable results.  On the other hand, if we go above the maximum limit, we risk over-saturation and will get a diminishing rate of return with lower ROI. So while it is generally true that the positive impact of your marketing product’s effectiveness will be directly proportionate to the amount of CDs deployed, the ‘sweet spot’ needs to be selected with care.

As well as quantity of CDs needed, there is another important element our marketing campaign encompasses to deliver maximum value to your business. We help executive management make the best promotional decisions in the fastest and most accurate manner, to increase  sales, in a targeted insightful method, based on cost-benefit analysis, consumption rates and trendlines. You can find examples of this in our "Compare" section.

Combining the above two considerations, our financial analysis & consulting services helps you identify and calibrate how to best optimize the IMAGINE CDs marketing solution for your goals, both for the initial launch, and for all progressive future version enhancements. These are offered as optional services based on the extent of sales data made available at your discretion.

 

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